President Lyndon B. Johnson, correspondence

Item

Media

Title
President Lyndon B. Johnson, correspondence
Description
box: 368
folder: 9
Date
1963 to 1965
extracted text
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FEB 13 1964
WHITE

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THE

11,

1964

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REPOS

February

LNT TE Ae EEpts

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WASHINGTON

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statement that

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your

and other economic

benefits

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Report,

Report and

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in my Economic

Annual

Cig

Advisers'

SE
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sal bee:

PTET N ITT ey Re Sle

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WO

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ae

een

endorsed

of Economic

ee

Council

IEF

Suggest -- for actions that are in line with the noninflationary price-wage guideposts reaffirmed in the

CORE

And this calls -- as the earlier parts of your letter

a

The concern that you voice and that I share, however,
is that we avoid increases in the price level, not just
for one industry, but for the economy as a whole.

TOG

ae

would create the necessity for price increases."

e

that

aap

for gains

TIONAL

tional policy and will not press

ERIE

PPR

B

:

‘insofar as wages

b

:

I particularly welcome

collective bargaining,

a

often trail-breaking,

-

sponsible,

x

UAW under your leadership -- together with the automobile companies -- has developed a record of re-

PAGES

The

He

of your union and industry in the past 15 years.

SteeSONG RES PEC

Your public-spirited assurance fully lives up to my
high expectations based on your own history and that

EE, PENPALS ES SMITE

GE PP

decisions in 1964.

ICAL Se eh

for its strong endersement of the Administration's
stand in behalf of non-inflationary wage and price

TIED

fam most grateful for your letter of January 28 and

er DANAE SEmE NS

Dear Walte 7:

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country's

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price

decisions

stability

lam heartened,

that

etre

or break

"The

record

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said in its Report,

therefore,

.

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the Council

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by the commitment to non-inflationary wage-price
policies that your letter expresses.

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Mr. Walter P, Reuther
President
International Union, UAW

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Michigan

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Detroit,

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6000 East Jefferson Avenue

The Honorable Lyndon B. Johnson
President of the United States
The White House
Washington, D. C.
Dear Mr.

President:
Wein the UAW

"eee S SUeS

d by your statement in your Econom:

were hearten

ne Dateate

te Gaur

ub

hove besenns coment ¢ that gonera exhortation and post-mor fer aahene
of price increases already in effect h
- limited value
What is needed

spotli
¢
ght
the
of
«
focusi
ng
the
-action
is preventive

specific threats to price stabili
f
We therefore particularly congratulat

necessity for preventive action impl le
system".

y

slic

i

xdon B. Johnson

Page 2

in collective bargaining, it has long been our pecey to make progress
We have been
th the community and not at the expense of the coramunity.
guided by the sutaniohe that gains for our members should cor : out of the
productivity of our developing technology and not out of the pockets of consummers through higher prices.

of the fruits of technological
We have sought an equitable a
progress among consumers, workers and stockholders. We are fully in
s
Adviser
c
Economi
f
o
Council
the
by
agreement with the principle expressed
in its 1964 Annual Report that:
rounds, for Alatributing above-average gains

We agree with the Counc il that price reduction is called for in such situations.
For aeieaaihae in 1957, looking ¢toward the teltowtns year's
UAW

ung

jati

offered to confine our demands to what the automotive eorpeuntions

:

could

pay after cutting prices an average of $100 per car, if they would put euch a
price decrease into effect.

weetd soenaelinte

a aa

We shall

increase.

continae

werner interests by the 4
price reduetions for
.
still assure its “

in th
consumers, 1 provide for »significant improvements
and their neaibice, and
of aut Astana
curity
conomi

ca
t
to
2
S
e
u
e
e
e
y
$3.
354
,
000
,
¢
00
0 « -~ more than
nt:
mou
3
196
yen
before tames
s
lie
ma
n
wa
ne
na
an
ee
es
ne
an
lu
ns
de
re
figu
s
Thi
$3-1/3 billion.
corporati
he
aside out of profits to pay bonuse
|
figure is equal, after taxes, to 23. 9 aaaienet on the corpor: ation's
as of the beginning of 1963 «- more than twice the average rate of yearn of

ali U.S.

manufacturing corporations in 1963, which was a year of record

Page 3

The Honorable Lyndon B. Johnson
1964

_ January 28,

ota

£

GM's prettieswererte oe
|

‘e

s
'
M
G
o
t
s
t
u
c
e
c
pri
GM's workers,

hey

ividend

customers

vould he

.
s
e
n
i
h
c
a
e
m
l
d
s
i
e
r
n
e
o
k
r
o
e
aut idl w

to oe

rine

56 per share of common stock

acludin

out the

$2 in ontes, divi dends

el

Lower prices would

economy

mean increase

reflect

: sian.

a

aS
endin

efit
t s for auto workers
ee and fringe benefi
Se vaise theiz families living star larde and

o
rp
co
g
in
ur
ct
fa
nu
ma
S,
U.
all
for
6
t
nn
re
po
with 10. 5

.



lai
av
n
bee
ve
ha
ld
wou
ose
‘th
,
la
ce
ft
content with the same 10.5 sneueul one
es
ic
pr
r
we
lo
in
s
er
um
ns
co
th
wi
e
ar
sh
to
000
,
000
able approximately $1, 633,
.
ly
ve
ti
ec
sp
re
,
ts
fi
ne
be
ge
in
fr
d
an
s
ge
and with workers in improved wa

The Honorable Lyndon B. Johnson
January 28, 1964

Page 4

mount, $316 million, would have made it possible to
:
reduce suhent ~t $200 enah on all 4,078, 000 cars sold by GM's U.S. plants
{ficient to give a wage anawense

wouee

cmtiwel

in the United

Our r wawked in 1963,

States

Taking into account excise taxes and the car dealers’ normal percentage mark-up, a $200 per car price cut would have come to approximately

$280 per car at retail -- a total of more than $1, 140, 000, 000 in savings to

American consumers.

These sehen would have ¢ equalled roughly 10 percent of the total
the pending tax reduction bill. They would
tax savings that will result from
have had the same kind of stimulating effect on the economy as a tax cut of
equal size.

Since GM is the price leader in the auto industry, the other auto
corporations would match any price cut that GM put inte effect. If GM had
reduced prices only $100 per car at the wholesale level -- equal
to $140 at
retail -- savings to consumers on all 7, 637, 000 cars produced by the U.S.
auto industry last year would have amounted to $1, 069, 000, 600.

consumers

and workers.

executiv

's
GM
,
s
n
o
i
t
a
r
e
p
o
63
19
n
o
p
u
d
Base

112
f $d
faon

milli

.
m
e
h
t
r
fo
e
d
i
s
a
t
se
n
e
e
b
s
a
‘that h

u
e
l
a
c
is
nd
fa
f
is
th
of
the size
$155

million

id

hay

(The f

nal i aun



extra Gubdente
eens cana to 13 cents per nose tae ¢ ev ey | |
by every GM hourly worker employed in all its U.S. plante ir

don B. Johnson

hu

:

Page 5

steckholders

nizes, with respect to its

that equity is A sheen 3 matter.

When there is more to ‘share, both stock-

ple
nci
pri
re
sa
e
Th
.
re
me
get
es
iv
ut
ec
holders and ex
opinion, to consumers and workers as well.
The

my on Aunganee’s « economic

We ey

ee the Pema

futur



pein

WPR:a6

oeiudZaficio

executiv

and

i

should ap

}

.

wodues its prices, not only
uctions, wee mee because ae

r.

aoe?

President

ON, UAW

MEMORANDUM ~- JANUARY 1964
From:
Walter P. Reuther

1964 confronts America with complex and compelling challenges
and bright new opportunities both at home

and in the world.

economy is freedom's greatest material asset.

The American

The harnessing of America's

unused economic potential and the fullest development of our human and material
resources are the key to our ability to meet these challenges and bring to practical
fulfillment these promising opportunities.

AT HOME

i.

~- Needed:

An economy of opportunity.

Getting America back to work remains the number one priority

on the home front.

We need a total effort to harness the economic abundance

made possible by automation and our developing technology to the unmet needs
of the American people.

To date, we have failed to fully comprehend the dimensions of
the problem and the sweep of the opportunities with which the technological
revolution confronts us.

We have mastered the tools and the techniques for

creating economic abundance.

We must now learn to manage this economic

abundance by relating it to the total needs of the whole people and the nation.
The equitable distribution among

workers,

farmers,

consumers

and investors

of the increasing wealth and abundance that our developing technology makes
possible,

is more

than a matter of economic

justice; it is a matter of economic

necessity if we are to achieve the dynamic balance essential to growth and
expansion.

Memorandum ~- January 1964

Page Z.

Nothing less than a total effort to get America back to work
will provide the leverage needed to deal effectively with the pockets of poverty

which commits millions of American families to second class economic
citizenship,

living in the sub-basement of our generally affluent society.

We Need a Total Effort

To improve the quality of our society;
To wipe out the serious deficits in our society;
Teo eliminate the tragic and cruel disadvantages which

penalize millions of Americans;

and

To effectively implement the Employment Act of 1946 to

achieve its economic and social purposes of maximum

employment,

production and purchasing power.

We Need a Total Effort to Create an Economy

to provide:

of Opportunity

A job for every citizen able and willing to work;

An education for every child and youth to assure maximum
growth and development;

Security and dignity for every aged citizen when he is too
old to work and too young to die;

Adequate health care for every citizen, old and young,
removing the economic barriers to good health;

by

Equal rights and first class economic citizenship for every
American, regardless of race, creed, or color; and

A decent home in a wholesome neighborhood for every American
farnily.
2.

Establish a Presidential

Commission

on Automation or A

House to explore means for achieving a rational and
responsible approach to the problems of automation and the accelerating
technological revolution.

Memorandum

Page 3.

- January 1964

An economy of opportunity requires foresight and foreknowledge

for we cannot meet the complex problems of the 20th century technology by

flying blindly into the future.
opportunity and encouragement,

(programming

While providing private incentive with every
we need to recognize that public

for people) can and must be made

planning

compatible with private

planning for profit.
IN THE

WORLD

i.

i
nt
co
e
ac
pe
g
in
st
la
a
d
an
st
ju
a
r
The quest fo

of the highest priority.

266

af

a matter

America must remain firm in its determination to

defend our nation and the free world and the values of our free society.
the same time,

At

it must demonstrate the will and the flexibility to explore every

possible avenue to achieve a reduction in international tension,

looking towards

rational and effective disarmament in a world ruled by law rather than force.
The Test Ban Agreement must be followed by other practical steps on the long
road to building a just and lasting peace.
2.

Narrowing the gap between the have and the have-net

peoples and

d
e
an
ac
y;
pe
r
fo
nc
t
ge
es
ur
gh
hi
e
th
er
of
tt
s
ma
in
a
ma
d
re
rl
wo
e
s
th
on
of
ti
na

.
ng
vi
ar
st
lf
ed
d
ha
-f
an
ll
we
lf
d
ha
rl
wo
re
a
in
cu
se
de
ot
ma
m
be
nn
do
ca
ee
fr

rds
nda
sta
ing
liv
ir
the
se
rai
to
s
ion
nat
ng
rgi
eme
the
of
s
ple
peo
Helping the have-not
c
ati
ocr
dem
find
to
are
ple
peo
e
thes
of
ial
ent
ess
is
e
eas
dis
and
nce
and to fight ignora
solutions to their desperate human

problems.

We must answer the propaganda

of the Comrnunists by the propaganda of the democratic deed.

We can prove

Memorandum

~- January 1964

Page 4.

that the world we are committed to build with men of good-will everywhere will
make it possible for people to get food in their st omachs without putting their

souls in chains.

By bold and affirmative action, we must prove that bread

and freedom are compatible and that all mankind

3.

may share in their blessings.

We must strengthen the Free World Alliance into a positive

force for peace.

The Free World Alliance came together essentially out of

negative defensive reasons.

It must be given a new sense of historic purpose.

It must be united not by common fears and common hatreds,
common hopes,

common faith and common

ignorance and disease,

and injustice,

but rather by

aspirations for winning the peace.

for this is the only war that can be won.

PROPOSAL TO REDUCE BALANCE OF PAYMENTS DEF!
STUDEBAKER
DISPLACED
FOR
EMPLOYMENT
TO PROVIDE
BY PRODUCTION OF AN ALL-AMERICAN SMALL CAR
o
m
o
t
u
a
e
th
at
th
d
e
s
o
p
o
r
ive assembly corporations (General Motow, _ Ford,
It is p
Chrysler,

American

and Willys

Motors

talent and their preductive resources,

and,

together with their suppliers,

Motors)

be persuaded to pool their engineering

by creating a joint-venture corporation,

to design

to manufacture the parts and componen ‘se for an

The car would be assembled in the South Bend facilities of

All-American small car.

it would be sold and serviced by the dealerships of all the

the Studebaker Corporation;
participating companie

Effectuation of this proposal would provide jobs for the displaced Studebaker

and transportation industries,

k

ies

.

}

}

supplying,

raw materials

and would make a significant cuntetbuilien te correction

nce
ef the U. S. bala
of payments
deficit.

The United States balance of payments suffers severely from failure of the
nation's automobile industry toe produce a small car to compete for the U.S.

markets.

and world

Demand for small cars in the American market is being filled entirely by

overseas producers.
ments deficit.

In 1962, the dollar volume of imports of automobiles and parts --

Meanwhile,

the U.S.

has lost its position in the export market where

small cars are in great demand.
The introduction of compact cars has only partially solved the problem.

1961.
in 0
1959 to 279, 00
in 0
ports of new cars declined from 668, 90
imports rose to 339,009;

Ime-

In 1962, however,

1963 will probably show a rise of an additional 15 percent;

and further increases are expected in 1964.

Imports of the Volkswagen,

which is in

a size and price class for which there is no direct U.S. -made competition, have risen
steadily despite the

introduction of the compacts

imately 250,000 in 1963.

-- from 120, 900 in 1959 to approx-

The head of Volkswagen's U.S.

predicts a further substantial increase in 1964.

distribution organization

American-made compacts have not

become a significant factor in the world car market.


The effect on the U.S.

is only partially indicated by the

balance of payments

facts that U.S. imports of new automobiles and parts, concentrated overwhelmingly

in the small car field, were valued at $563.5 million in 1962 and were approximately

15 ueen higher in 1963.

The balance of payments suffers also from the fact that,
te in the small car field, the

U.S.

1 1948-51,

share of world car «

inclusive,

to 4.7 percent in 1962.
The failure of the American automobil

9

produce a small car was

by Mr. Henry Ford Il in a recent interview in which he said:
explained
tt

eer

cars _ae

wad probably

Meters would oo tn,

ee

arysl r, ont ty te

te

we start divvying
up what is left in a markofet
this size,
there's nothing there."

The creation of a joint-venture corporation involving all U.S. car producers would
overcome the obstacle presented by the limited size of the U.S. small car market.
The abandonment
by Stude!

ny ae

aD

i

Syne

n United States provides
in the
ker of car productio

c lities that can and should be used for assembly and

avoid hardship for displaced Studebaker workers,
the South Bend area, and to make a

substantial

The proposal is more fully explained in the
randum.

1/4/64

to restore the economic base of
|

ution to reduction of the balance

at che

l,
ic base of the South Bend area.

restore the econc

2.

It would make a major contribution to correction of the U. S. balance of

payments deficit by:
(a)

creating a car that could compete

domestic

(b)

automobile market now served

regaining for the U.S.

effectively in a layer of the
entirely by |

automobile industry a part of its lost

share in the export market.

3.

It would tap a new layer of the car market through cost savings which,

reflected in prices,

if

would make new car purchases possible for families whose

incomes do not permit them to pay even for imported small cars.
tunities for American workers

4.

at a time when unemployment

persists

at

intolerably

high levels.

Job opportunities

the
in
with
also
but
ers
work
er
ebak
Stud
d
lace
disp
the
for
would be created not only
remaining car assembly corporations,

in the establishments of their suppliers both

within the automobile industry and in other industries such as steel,
textiles,

rubber,

etc., as well as in the transportation of materials and parts.

glass,

se
It would widen the choice available to American consumers

5.

price field that many,

in a size and

have

through their volume purchases of imported small cars,

derr onstrated to be the field of their preference.

POSSIBLE METHOD

OF OPERATION

It is not proposed in this memorandum to blueprint the structure and method
of operation of the proposed joint-venture corporation.

be worked out by the participating companies.

The details would have to

The following ideas,

however,

may

be useful in evaluating the possibilities and advantages of the proposal:
The participating companies could have equal shares in the stock of the

a

joint-venture corporation.

This would make it impossible for any single partici-

of
e
rrenc
concu
the
since
n
ratio
corpo
ure
-vent
joint
the
ate
domin
to
ny
compa
pating

three of the five participants would be necessary for a majority.
Very little capital would be required,

2.

involves the use to the maximum

manufacture and assemble,

since the essence of the proposal

extent possible of existing plant and equipment to

and of existing dealer facilities to distribute and
car.

service,

the All-American

3.

and
g
lin
sty
its
of
s
er
mb
me
ign
ass
d
ul
wo
y
an
mp
co
Each participating

engineering staff to the joint-venture corporation to develop the All-American

car.

Their knowledge of the parts and components already being made by their

ign
des
to
m
the
ble
ena
ld
wou
ers
pli
sup
nt
nde
epe
ind
r
thei
and
ies
pan
com
e
tiv
pec
res
a car which would be composed to the maximum

components.

extent possible of such parts and

ate
4.

m
o
s
c
er
li
pp
g
su
n
i
t
t
a
en
p
nd
i
pe
c
i
de
t
in
r
a
or
p
es
e
ni
th
pa
of
Where two or more

make parts or components

n
a
r,
c
ca
i
r
e
m
A
l
l
A
e
th
n
o
in
i
s
u
l
c
n
i
r
suitable fo

the

g.
in
dd
bi
e
iv
it
et
mp
co
of
s
si
ba
e
th
on
ed
source of supply would be select
5.

By drawing,

already being made,

to the maximum

degree possible,

upon parte and components

y
el
iv
ns
pe
ex
in
em
th
e
ur
oc
pr
d
ul
co
n
io
the joint-venture corporat

.
on
ti
uc
od
pr
r
ei
th
in
ed
lv
vo
in
be
d
ul
wo
st
because little or no additional overhead co

at
n
io
at
or
rp
co
e
ur
nt
ve
tin
jo
e
th
to
ds
bi
it
bm
su
to
s
er
li
pp
su
l
ia
nt
te
po
y
pa
d
It woul
s,
al
ri
te
ma
r
fo
s
st
co
on
ti
uc
od
pr
t
ke
oc
-p
of
tou
prices only slightly in excess of
supplies and labor since,

of
ut
tp
ou
al
rm
no
by
d
re
ve
co
y
ad
re
al
s
st
co
with overhead

the parts and components involved,

the entire margin over out-of-pocket costs

s
em
it
om
fr
s
it
of
pr
ch
su
to
on
ti
di
ad
In
s.
it
of
would be a net addition to pr
the participants in the joint-venture corporation,

supplied by

they would share in the profits of

the joint-venture corporation as such.

6.
changes.

l
de
mo
nt
que
fre
ng
idi
avo
by
ed
ev
hi
ac
be
ld
cou
Additional savings on costs
the
t
tha
ago
rs
yea
me
so
d
te
ma
ti
es
ee
tt
mi
om
bc
su
ate
Sen
a
of
The staff

.
car
e
ad
-m
S.
U.
e
ag
er
av
the
of
t
cos
the
to
0
$20
ut
abo
s
annual model change add
.
et
rk
ma
r
ca
l
al
sm
the
in
y
ar
ss
ce
ne
not
e
ar
s
ge
Volkswagen has proved that model chan
7.

s
an
tr
h
hig
the
h
wit
ed
en
rd
bu
be
not
d
ul
wo
car
ll
The All-American sma

.
U.S
the
in
ed
lud
inc
be
st
mu
ch
whi
ts
cos
portation

prices of imported small cars.

.
U.S
a
to
y
an
rm
Ge
om
fr
en
ag
sw
lk
Vo
a
ng
ppi
shi
for
e
The usual rat

port is said to be $148.08.

North Atlantic

s
an
tr
of
t
un
st
co
co
ac
e
th
ke
ta
ef
t
no
es
do
re
This figu

t.
exi
of
rt
po
an
rm
Ge
the
to
t
an
pl
en
ag
sw
portation from the Volk

ii.

make for further cost savings.
Those facilities are

.
ar
ye
r
pe
rs
ca
re
mo
or
0
00
5,
22
of
od
in the neighborho

mand for

m
u
m
i
n
i
m
at
y
a
d
o
t
e
l
b
a
l
i
probably ava

them.

In addition,

t,
an
pl
er
ak
eb
ud
St
e
th
in
d
le
al
st
in
y
tl
en
es
equipment pr

probably could be used to make some

lAl
the
r
fo
ts
en
on
mp
co
d
an
s
rt
pa
e
th
of

.
es
ic
pr
le
sa
ss
re
st
di
at
le
ab
in
ta
ob
be
w
no
ld
shou

American car,

9.

which

an
ic
er
Am
lAl
e
th
e
ic
rv
se
d
an
ll
se
to
ts
en
Use of existing dealer establishm

small car would keep selling costs ata

In addition,

minimum.

s;
et
rk
ma
r
ei
th
ng
ni
de
oa
br
by
y
ll
ia
the dealers financ

it would strengthen

and it would insure vigorous

t.
fi
ne
be
d
ul
wo
s
er
um
ns
co
h
ic
wh
om
fr
s
competition for sale

It would also make

an
ic
er
Am
lAl
e
th
ve
gi
d
ul
wo
h
ic
wh
es
ti
li
ci
fa
e
ic
rv
se
of
ty
li
bi
la
ai
av
ad
re
sp
de
for wi

car a substantial market
10.

‘e@ over imports.

ad

s
ng
vi
sa
st
co
e
th
e
ev
hi
ac
to
n
io
at
or
The ability of the joint-venture corp

gh
ou
en
w
lo
r
ca
an
ic
er
Am
lAl
e
th
of
e
ic
pr
noted above would enable it to keep the

to compete with

m

s
p
o
r
t
e
d
s
mall cars, and to enlarge
ir
t
ns
ai
ag
s
es
en
iv
ct

wlo
of
s
ed
ne
the
-et
rk
ma
e
th
of
r
ye
la
w
ne
a
g
in
pp
ta
by
s
le
sa
r
ca
ic
st
me
do
l
tota

h
ac
re
r
ei
th
nd
yo
be
rs
ca
l
al
sm
ed
rt
po
im
en
ev
nd
fi
y
tl
en
es
pr
o
wh
es
income famili
financially.

n,
io
pt
ce
ex
e
th
h
it
(w
s
ng
vi
sa
e
Thes

in some markets,

of transportation

e
ar
sh
e
th
of
rt
pa
in
ga
re
te
on
ti
si
po
a
in
s
er
uc
od
pr
an
ic
er
Am
t
pu
so
costs) would al

of the world market that the U.5.

auto industry has lost.

a Be

U.S. AUTO COMPANIES HAVE SMALL CAR CAPABILITY
U.S.

t they have the technical and

auto corporations have dem

ll
sma
t
ins
aga
ely
ctiv
effe
e
pet
com
to
ed
uir
req
y
lit
abi
cap
and
dge
wle
kno
n
productio
cars of the types now being imported into the United States,

The recently introduced GM

and experted in large volume to third markets.
Kadett and Ford Taunus

12M,

sold throughout Europe,

both produced in Germany,

already have been hugely

s.
und
gro
e
hom
its
on
n
age
ksw
Vol
h
wit
ing
pet
com
in
l
sfu
succes

Forbes magazine,

Opel

According to

during the first eight months of 1963, the Kadett had 15.5 percent

of the small car market in Germany,

the Taunus

12M had 18.0 percent,

and

Volkswagen's share had fallen to 42.0 percent from 72.8 percent in 1961.
its
m
fro
tes
Sta
ted
Uni
the
o
int
ett
Kad
the
ort
imp
to
ng
rti
sta
now
GM is
German plants.

But such imports do not help ~- in fact,

They do not improve the U.S.

major purposes of this proposal.

and could,

in fact, worsen it.

they go counter to -- the

balance of payments

They do not add to and might actually subtract from

employment opportunities for U.S.

They provide no help whatsoever

workers.

.
ea
ar
nd
Be
h
ut
So
the
d
an
s
er
rk
wo
er
ak
eb
ud
St
d
ce
la
to the disp

ANTITRUST CONSIDERATIONS |
on.
ati
isl
leg
ust
itr
ant
of
ent
int
the
h
wit
ct
fli
con
in
not
is
The proposal

It

e
er
wh
ld
fie
y
an
in
n
io
it
et
mp
co
on
ns
io
ct
ri
st
dees not involve the elimination of or re
Sento

ly
like
are
or
e
pet
com
now
on
ati
por
cor
ure
ent
r
t-v
joi
e
th
in
ts
an
ip
ic
rt
the potential pa

to compete in the future.

On the contrary,

it envisions the intensification of

d
u
c
t
i
e
o
tr
n
in
of
e
a
th
n
e
h
w
g
u
o
c
r
o
h
m
t
p
e
y
t
r
i
t
t
s
o
u
r
d
,
n
i
o
t
u
a
e
th
in
n
o
i
t
i
t
e
comp
joint-venture corporation,

the

e
c
n
a
n
s
i
'
m
n
o
e
d
g
a
w
s
k
l
o
e
V
r
e
h
d
w
el
fi
r
l
ca
l
into the sma

is today approaching monopolistic proportions.

If authoritative legal analysis of

abe
existing antitrust legislation,

aevertheless, should leave no alternative but to hold

that the proposed joint-venture corporatic

| would be in conflict with such legislation

this obstacie could be overcome by introduction in Congress of carefully safe-

guarded legislation to permit formation of the proposed joint-venture corporation.
The purposes of the proposal listed above are of sufficient national importance to
support the hope that Congress would act promptly and favorably upon such

legislation.

1/4/64

PUBLIC REINSURANCE OF PRIVATE PENSION
of the older workers
The plight

displaced by the Studebaker Corporation

dramatizes the urgent need to enact legislation which would provide public
reinsurance for private pension plans.
There are approxim

tely 4,400 Studebaker workers aged 40 through

59 and with at least 10 years' service with the company.

All these workers

have so-called "vested rights" -- the irrevocable right to draw pensions when
they reach retirement age,

will not be available after provision is made for payment of :

60 years of age or older.

to those

Some of those who will receive no pensions despite

their vested rights have 49 years or more of service with the company.

Similar tragedies have occurred in hundreds of smaller corporations
which

r
i
e
h
t
d
close

doors

wit

e
d
l
o
d
e
c
a
l
p
s
i
d
o
t
meet obligations
ace in its report submitted on December 24,

"This Committee also agrees [ with the Cabinet Committee
established by President Kennedy| that a proposal to

establish some type of reinsurance arrangement, which
eee in the event of
eS pa
would assure Pe

a plan's termination, deserves serious study as one
means of avelding the consequences that befall employees
when a plan terminates as a result of business failure."

~“@e

on
ati
isl
leg
the
to
ous
log
ana
be
ld
wou
on
ati
isl
leg
ce
ran
nsu
rei
n
Pensio
creating the Federal Deposit Insurance Gennes.
niin

policy requires a

In both cases,

wea

In fact,

guarantee of private promises to pay.

the need may even be greater in the pension field where,

by 1980,

public

private

,
who
ees
loy
emp
n
lio
mil
42
e
som
er
cov
to
ed
ect
exp
plans are

their pensions become payable,

when

will be at an age where earning power is

nonexistent or drastically reduced.

The difficulty in Studebaker,
tragic experience,

as in the other companies with similar

is that the pension plan had not been in existence long

es
iti
bil
lia
the
ly
ial
ent
ess
-es"
iti
bil
lia
e
vic
ser
st
enough to fully fund “pa
for
d
he
is
bl
ta
es
s
wa
an
pl
n
io
ns
pe
the
me
ti
the
at
d
create

by the workers in prior years.

pension credit earned

These liabilities are generally funded, when

s.
ar
ye
40
to
up
g
in
nn
ru
s
od
ri
pe
ed
nd
te
ex
er
ov
,
they are funded at all

ntial

protection could be provided for a small reinsurance

da to be paid inte a federal pension reinsurance
ring

through reinsurance,

but,

as in the case of the premiums

s.
st
co
e
th
gh
ei
tw
ou
r
fa
d
ul
wo
s
in
the ga

1/4/64

lais
it
for the tax benefav

paid te the FDIC,

\

iy

ox
mt

W Ni,

Details re:

l-

On the domestic economic

scene,

the goalie of the Administration can

perhaps best be summed up in the phrase “an economy of

0]

utions can help to create in the age of auto-

3.

Above all,

achi
ofe
an v
econ
e
omm
y of
e
opn
port
t
unity requires

rededication to the objectives of the Employment Act of 1946 «« to ‘maximum

hmac
the
of
nt
eme
rov
imp
and
-er"
pow
g
sin
cha
pur
and
n
tio
duc
pro
t,
men
loy
emp
inery for attainment of those objectives.

We must have machinery to enlist all

economic interest groups in a cooperative effort systematically to evaluate the
nation's resources and its needs and to develop a consensus aa to priorities in
applying our resources

to meet our needs.

This is the essence of the democratic

national economic planning (or ‘programming'') that has preved so successful in
Western Europe.

must be made a major industry and given
unfinished business.

6.

means
tunitv y
om
of oppor
For the old, an econ

|

e
mak
to
ped
hel
e
hav
rts
effo
me
eti
lif
r
thei
ch
whi
nce
nda
abu
the
in
ly
fair
re
to sha

ty,
uri
Sec
al
Soci
er
und
e
car
lth
hea
ns,
sio
pen
ty
uri
Sec
al
Soci
sed
rea
inc
-possible
ce of private pension

plan .

It means also specially designed

be
readily
can
who
age
ent
m
ire
ret
w
lo
be
ll
sti
se
tho
for
ms
ra
og
pr
retraining

uate pensions for those who cannot be so trai
nt
adeq
onme
retire

on
ti
ca
u
ed
g,
in
us
ho
,
bs
jo
to
ss
ce
ac
l
ua
eq
not only removal of all barriers to
atioas

open to other citizens. It also

means special aid to overcome the handicaps and disadvantages imposed by

employment service

equipped with the power to require

employers to list job vacancies and an Executive

Orde

requiring such listing by government contractors pend-

ing enactment of legislat:
universal,

«tes
#

adequate subsistence allowances for workers under-

taking retraining,
#

relocation aid where it is impossible to provide suitable
jobs in the workers’

#

home

communities,

active encouragement to labor and management

to

develop through collective bargaining sound and effective
means

to minimize hardships and dislocations

result-

ing from technological change and to facilitate adjustment
to it.

Pending the time when full employment can be provided through increased
public and private demand,

additional job opportunities should be opened up for

the unemployed by:

#

deterring avoidable overtime through a doubling of

workweek based upon the state of the labor market.

10.

y
it
un
rt
po
op
of
y
om
on
ec
an
as
are
d
se
es
pr
de
of
ple
peo
For the

and their family ties.
for this purpose,

ed
ed
ne
is
ing
anc
fin
t
en
pm
lo
ve
de
Re
ea
Ar
us
ro
ne
ge
More

but that alone is net enough.

Legislation is needed,

similar

a

te that in effectin Europe,

under which the

ne
iroth
sense of directfo

ge

|

acts can contrit
ll.

An ecor

e to relief of area distress.

r
i
u
q
e
r
y
3
foresight
and
foreknowledge.
t
i
n
u
t
r
o
p
p
o
omy of

We cannot attain it by flying blind into the future.
Automation Commission
or a Technological

l
a
i
t
e
n
r
e
o
d
f
i
e
s
d
r
e
e
e
r
ne a P
We th

Clearing

House which will arnass

eut bill will help to increase employment, but will net for some years reduce
‘ls.

Neither will other presently foreseeable

agement must cooperate to supplemeat |

i
r
P
.
y
t
i
v
i
t
c
u
d
o
r
p
d
n
i
beh

sourc

e
h
t
o
t
y
g
o
l
o
n
h
c
e
t
g
n
i
p
o
l
e
v
e
d
r
u
o
d
n
a
n
o
i
t
a
m
o
t
u
a
y
b
e
l
b
i
s
pos

unmet

the American people.

e
th
of
s
n
o
i
s
n
e
m
i
d
e
th
d
n
e
h
e
r
p
m
o
c
y
ll
fu
to
ed
il
fa
e
We hav
g
n
i
t
n
o
r
f
n
o
c
n
o
i
t
u
l
o
v
e
r
l
a
c
technologi

.
e
l
b
i
s
s
o
p
s
e
k
which it ma

u

e
t
s
a
m
e
v
a
h
We

c
i
m
o
n
o
c
e
s
i
h
e
t
g
a
n
a
m
o
n
t
r
a
e
l
w
o
n
t
s
u
m
e
w
e
d
n
c
a
n
a
d
n
u
c
b
i
a
m
o
n
o
g
c
n
e
creati

.
n
o
i
t
a
n
e
h
t
d
n
e
a
l
p
o
e
p
e
l
o
h
w
e
h
t
f
o
s
d
e
e
n
l
a
t
o
t
e
h
t
o
t
g
t
n
i
i
t
a
l
e
r
e
y
c
b
abundan
,
s
r
e
k
r
o
w
g
n
o
m
a
n
o
i
t
The equitable distribu

farmers,

consumers and investors

m
u
m
i
x
a
m
e
r
u
s
s
a
to
h
ut
yo
d
an
An education for every child
growth and development;
o
to
is
he
en
wh
n
ze
ti
ci
ed
ag
y
Security and dignity for ever
e;
di
to
g
un
yo
o
to
d
an
old to work

Page

z.

g,
un
yo
d
an
old
n,
ize
cit
y
er
ev
for
re
ca
th
al
he
te
Adequa
by removing

the economic

barriers

to good health;

r
fo
p
hi
ns
ze
ti
ci
c
i
m
o
n
o
c
e
Equal rights and first class

every American,

regardless of race,

creed,

or color; and

y
er
ev
r
fo
od
ho
or
hb
ig
ne
e
om
es
ol
wh
a
in
A decent home
American family.

y
it
un
rt
po
op
e
th
e
id
ov
pr
to
is
The objective of such an economy
for all Americans

the impoverished,

-- the vouna,

the old,

the unemployed,

the members

the unde remployed,

,
ly
ve
ti
uc
tr
ns
co
te
bu
ri
nt
co
to
-s
ea
ar
depressed
respective capacities,

of minority groups,

the people living in

to the maximum of their

y
bl
ta
ui
eq
e
ar
sh
to
d
an
on
ti
na
e
th
of
ss
re
to the prog

of
e
ag
e
th
in
te
ea
cr
to
lp
he
n
ca
s
in the abundance which their contribution
automation.

es
ir
qu
re
y
it
un
rt
po
op
of
y
om
on
ec
an
of
t
The achievemen
um
im
ax
"m
to
-46
19
of
t
Ac
nt
me
oy
pl
Em
e
th
rededication to the objectives of

employment,

production and purchasing power"

.
es
iv
ct
je
ob
e
os
th
of
nt
me
in
ta
at
r
fo
y
er
machin

-- and improvement of the

We must have the machinery

e
iv
at
er
op
co
a
in
ps
ou
gr
st
re
te
in
ic
om
on
ec
and create the climate to enlist all
to
d
an
s
ed
ne
s
it
d
on
s
ce
ur
so
re
's
on
ti
na
effort systematically to evaluate the

r
ou
et
me
to
s
ce
ur
so
re
r
ou
ng
yi
pl
ap
in
es
develop a consensus as to prioriti
needs.

ng
ni
an
pl
ic
om
on
ec
al
on
ti
na
ic
at
cr
mo
This is the essence of the de

(or "programming")

th
wi
pe
ro
Eu
rn
te
es
Ww
rm
ul
sf
es
cc
su
so
ed
that has prov

our help through the Marshall Plan.

will amass

l
ra
nt
ce
e
on
at
es
nc
va
ad
l
ca
gi
lo
no
ch
information on impending te

te
ua
eq
ad
at
th
so
ct
pa
im
ng
hi
ac
re
rfa
r
ei
th
te
ua
al
ev
d
an
e
yz
al
an
ll
wi
d
point, an
s
ge
an
ch
ch
su
ts
ef
fi
ne
be
e
th
at
th
re
su
as
to
me
ti
in
d
te
ua
ct
fe
ef
be
n
ca
s
e
r
u
meas

and

will be fully SuneNe

dangers and dislocations avoided.
iative with every opportunity and

,

n
ma
hu
r
ou
e
ov
pr
im
to
os
cm
l
ia
ec
sp
ion we need to take
resources,

to assist the disadvantaged,

and to facilitate adjustment

|

,
al
du
vi
di
in
ch
ea
s
le
ab
en
at
th
em
syst
to his fullest capacity.

secondary sc

of

»d with rapid technological

p
lo
ve
de
to
r,
lo
co
or
ce
ra
of
ss
le
regard

Federal aid is

d
an
y
ar
im
pr
r
ou
e
ov
pr
im
to
ed
ed
ne

to
rs
ie
rr
ba
l
ia
nc
na
fi
ve
mo
re
to
e,
rat
wools, to reduce the drop-o ati

technical,

ch
su
om
fr
it
of
pr
n
ca
e
wh
l
al
college and professional training for

training.

The Youth Employment

delay.

O;

n
y
o
t
i
r
o
i
r
p
p
to
n
e
v
i
g
d
n
y
a
r
t
s
u
d
n
i
r
Education must be made a majo

.
ss
ne
si
bu
ed
sh
ni
fi
un
of
da
en
ag
s
a'
ic
er
Am

Page 4.

For the old --- an econor

opportunity means primarily

opportunity to share fairly in the abundance which their lifetime efforts

have helped to make possible -- increased Social Security pensions,
care under Social Security,

health

and public reinsurance of private pension plans,

It means also specially designed retraining programs for those still below
retirement age who can readily be
in their home communities,

trained for and placed in suitable jobs

and early retirement on adequate pensions for

those who cannot be so trained! and placed.
For members

of minority groups

--- an economy of opportunity

means the removal of all barriers to equal access to jobs,
the ballot box,

housing,

education,

public facilities, and accommodations open to other citizens.

‘It also means special aid to overcome the handicaps and disadvantages imposed
by centuries of involuntary servitude,
all, it means enough jobs,

segregation and discrimination.

enough housing,

Abwve

enough classrooms to avoid conflicts

between minorities and majorities over the division of scarcity.
For the impoverished --- an economy of opportunity means a

massive national effort to provide a better life for America's submerged third,
to improve their capacity and their desire to help themselves,
opportunities to make use of their capacities.

#
if

to provide

Included in such an effort should be:

more generous allotments of surplus foods,
increased public assistance

payments

under liberalized

eligibility requirements for all categories of persons

and families requiring assistance,

#

extension of Fair Labor Standards Act coverage and

Page 5.

#

m
ra
og
pr
g
in
us
ho
ic
bl
pu
me
co
in
wlo
up
d
pe
ep
st
a greatly
in which segregation of the poor from other elements of

society is avoided,
i#

ly
al
ur
lt
cu
of
s
nd
ou
gr
ck
ba
the
ch
ri
en
to
ms
ra
og
special pr
deprived children so that they may profit fully from
education,
an all-out attack on adult functional illiteracy,

rehabilitation of handicapped workers,
vocational training and retraining,
measures to raise the incomes of marginal farm

ve
ati
ern
alt
for
s
tie
uni
ort
opp
ing
lud
inc
families
employment.

#

ea
ar
d
an
al
on
gi
re
for
ms
ra
og
pr
e
iv
ns
he
compre

evelopment.
1 ed and those workers displaced by automation --ty means protection against hardship, creation of job new
ion to match and fit idle workers

te wacant

:
e
r
a
d
e
d
e
e
n
s
m
a
r
g
o
r
p
e
h
t
g
n
Amo
#
duration and eligibility under state unemployment
tie n laws and extension of unemployment

#

e
y
o
l
p
m
e
n
u
e
h
t
y
rr
p
ca
l
d
e
h
to
d
n
u
f
g
n
i
v
l
o
v
a re
their installment debts,

jobs.

e
d
i
v
o
r
p
o
t
e
l
b
i
s
s
o
p
m
i
s
i
it
e
r
e
h
w
d
i
scation a
suitable jobs in the workers'

home communities,

vent to labor and management to

s resulting from technologic:
and to facilitate adjustment to it.

lieve distressed areas should
d
l
u
o
h
s
s
t
c
a
r
t
n
o
c
overnment

should be placed,
contracts

can

where feasible,

contribute

in cor

to relief of area

distress.

THE

WHITE

HOUSE

WASHINGTON

January

Dear

16,

1964

Walter:

Your warm telegram commending my State
of the Union message was most welcome.
It

means much to me that I have struck a

responsive chord in you and it is strengthening
to know that you and other friends are with me
in these crucial hours.
Sincerel

Mr. Walter P. Reuther
President
International Union, United Automobile,
Aerospace and Agricultural Implement
Workers, AFL-CIO
|
441

West

Detroit,

Milwaukee

Michigan

Avenue

congratulations

press

handling

of your

answers

to questions

of American

people

search for peace,

Kindest

personal

1964

Johnson

President Lyndon B.
The White House
Washington, D. C.

My warmest

29,

February

STRAIGHT WIRE
(sent by WPR from home)

on your

Confident

conference.

will further

in your

freedom

and straight forward

competent

reinforce

your

and

clear

strengthen

and direct

confidence

deep

commitment

and justice for all people

everywhere.

leadership

and your

regards.

Walter

P.

Reuther

in

March 19, 1964

STRAIGHT WIRE
President Lyndon B. Johnson

The White House
Washington, D. C.

My heartiest congratulations on your historic and challenging call
for America to wage total all-out war against poverty in a nation
that has the tools,

the know-how and the capacity to create plenty

for ali of its people.
less fortunate

Your deep compassion and concern for the

should awaken America

from

its slumbering

morality and arouse us from our indifference and provide renewed

strength for our nation in getting this job done.

s
er
mb
me
n
lio
mil
lf
-ha
one
and
one
and
rs
ice
off
the
of
alf
beh
On

the UAW,

of

I am pleased to advise you that in answer to your call we

and
y
ert
pov
t
ins
aga
war
the
in
on
ati
dur
the
for
you
h
wit
enlist
n
whe
day
the
ten
has
to
on
ati
per
coo
and
t
por
sup
t
les
ful
our
pledge
America's practical performance will match its bright promise

ily
fam
x
ime
ott
an
ric
Ame
ry
eve
ty
uni
ort
opp
of
y
nom
eco
an
h
oug
thr
t
tha
so
may

share more fully of the fruits of automation and our developing

technology.

We join with you and we are proud to work with you to the

end that every A merican child can have access
his

maxir
its
m
au
facilitate
to
opportunities

to educational

growth and development -~-

y
nit
dig
and
ty
uri
sec
of
rd
wa
re
the
e
hav
y
ma
n
ize
that every older cit

in the autum of their lives -- that every citizen,

regardless of race,

our
of
se
pha
ry
eve
in
s
tie
uni
ort
opp
al
equ
oy
enj
y
ma
or
creed or col

d
an
ul
ef
us
ly
al
ci
so
a
ve
ha
l
wil
er
rk
wo
y
er
ev
t
national life -- and tha

Straight Wire to President Lyndon B. Johnson

rewarding job to provide for his family and to share the dignity,

self-

respect and the pride that he will earn in helping to contribute to the

over-all well-being of our free society.

uder-in-Chief, you can count on us as yous lead America
inte battle against poverty

and want.

Kindest regards.
Walter
W PR:iob

P.

Reuther

STRAIGHT

Johnson

President Lyndon B.
The White House
Washington, D. C.

leadership

necessary

power

and is a further

to reduce

and

congratulations

heartiest

My

for your

1964

21,

April

WIRE

world tension while maintaining

Your

latest effort is an act of courage

historic

step in the long road we must

and wisdom

determination to defend our nation’s

Your

dedication to search for peace

international understanding

offers

concern
youth,

to the people

for the needs

detractors

for the under-privileged have

leadership

strated that we must

My heartiest
historic

congratulations

oeiu

42

for the unemployed

P.

at home,

aside your few

above

and partianship

in the image

demon-~

of our

and best wishes

and progress

common

yours,
Reuther,

International

Union,

President
UAW

on

for people.

regards,

Sincerely
Walter

jobs

fears,

common

personal

and

education for our

again dramatically

step on the road to peace

Kindest

WPR:ob

principle

and vision have

by our

compassion

given new hope

people will brush

act to fashion the future

faith and not be governed

another

citizens,

who would place party before

Your

for

people,

of the American

and

for the future and will

of the world just as your

The American

people.

bright promise

security and dignity for our older

and opportunity

to build a

travel

security paralleled by your

give new hope

all

security.

to defend our nation's

just and enduring peace.

appreciation

sincere

HOUSE

WHITE

THE

WASHINGTON

April

1964

25,

Dear

Walter:

I was

cheered very much for your

warm

friendly telegram.

and

I am trying to be the President of all the people
in this land. Iam trying to help everyone who

is a citizen of this country build for himself and

his family a better life, a more decent life, and
a life that has within it opportunity that is availThe leadership and the statesmanship
able toall.
that you exhibit is the kind of invaluable assistance
that I need to help bring these good things to all
Americans.
Sincerely,

yh

Mr.

Walter

P.

-

=
4

'

Reuther

President
International Union
United Automobile,

Aerospace

and Agricultural

Implement Workers of America, AFL-CIO
441 W. Milwaukee Avenue

Detroit,

Michigan

ico

See

pi ARR:
reape

Se ee
ee hee

Suite

mi

egies

¥

335

3

|

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| -amenemennenne LO

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CC:

Mr.

Jack

Conway

ee

a

Se eee Sin ee oe

TT an

a

THE

WHITE

HOUSE

BOL PODER,
sree

Mr. Jack Conway
AFL-CIO
815
16th Street, N.
Washington, D. C.

W.

eerste

Nt amet +e een

Le

aa Nea

Ne

STRAIGHT

WIRE

January 8,

1964

President Lyndon B. Johnson
The White House

Washington,

D.

C.

Heartiest congratulations on your magnificent state of the union
message.

Your

call for a total war against human poverty to

provide opportunity and hope for all Americans will awaken the
conscience

of America,

and I am

confident that America will

respond to your courageous leadership and compassionate heart.
You can count upon my fullest support and cooperation in your

crusade for a world of peace and plenty for people.
Walter

WPRiob
oeiu 42

P.

Reuther

Best wishes.

DRAFT
The

1/8/64.

following

promptly

the

statement

legislation

was

he

issued

today

proposed.

by UAW

President

Walter

P,

Reuther:

June 26,

President Lyndon B.

The White House
Washington, D. C.
Dear

Mr.

1964

Johnson

President:

This

is a report from

one of your loyal soldiers in the

unconditional war against poverty to which you have summoned

America,

On March 19,

1964,

On March 23,

1904, you addressed the delegates to the

I wired you, Mr.

President,

and

advised you that the officers and the one and one-half million members of the UAW were enlisting for the duration of the war against

poverty.

UAW Convention in Aflantic City, and your deep human commitment
and compassion inspired all of us to greater effort in strengthening
you and supporting you as you lead America in the task of building
ae great society.
On the day following your address, the 3,000 UAW
delegates, with your words still ringing in their ears and their
haat S, unanimously adopted the enclosed comprehensive program
to help you implement your war against poverty through a broad ©
citizens crusade against poverty.
On April 2, 1964, the International Executive Board of
the UAW, responding to my call, appropriated $100, 000 as seed
money to organize the Citizens Crusade Against Poverty and appro_ priated an additional $1 million to provide part of the operating
budget to carry on the work of the Citizens Crusade Against Poverty.

President

Lyndon

B.

June

wLe

Johnson

26,

1964

On April 17, 1964, I wrete approximately 500 leaders of
civil rights, civic, education, industry, labor, farm, women

church,
and youth organizations soliciting their participation in launching 4
Citizens Crusade Against Poverty and asked them to join together in
providing the citizens army needed to effectively carry on your
unconditional war against poverty.

lam happy to report,

Mr.

that the response

President,

from every section of the nation and from all groups and organizations
ng that universally they pledged enthusiastic support.
was overwhelmiand
You will be glad to know that on Wednesday, June 24th, in response to
my invitation, the first preliminary conference of the Citizens Crusade

Against Poverty was held at the Mayflower Hotel in Washington,

More than 150 leaders from 125 organizations,
civil rights,

participated.

education,

farm,

labor,

civic,

including church,

social welfare,

C.

D.

youth,

etc.,

This Citizens Crusade Against Poverty includes all of the

groups and organigations whe made up the National Coalition of Conbut
ion,
slat
legi
ts
righ
l
civi
the
t
por
sup
to
zed
ili
mob
we
ch
whi
e
scienc

in addition we have found new allies who are prepared to join together |
in the war against poverty.
The

spir t of the mecting was

one of deep commitment

and by unanimous action, a broadly representative preparatory program
This preparatory committee will
and policy committee was created.
mect in the weeks ahead and report back to a broadly based conference
of national organizations immediately following Labor Day, at which
time we shall “formalize the creation of a Citizens Crusade Against
Poverty.

We shall be working
assure

maximum

cooperation dnd

closely with Mr.

Sargent Shriver to

coordination in our

common

effort

and we shall make every effort in supporting you in securing favorable
action from

Congress

on your anti-poverty program.

r
wa
the
in
ip
sh
er
ad
le
ur
yo
r
de
un
e
rv
se
to
d
ou
pr
Lam
t
ns
ai
e
Ag
ad
us
ns
Cr
ze
ti
Ci
the
t
t
tha
en
id
nf
co
m
Ia
d
an
y,
rt
ve
t
po
ns
ai
ag
Poverty can make a meaningful contribution in arousing the people of
,
led
cal
ve
ha
u
yo
h
ic
wh
for
ort
eff
al
tot
the
t
of
or
pp
su
l
ful
to
Amer ica
I shall keep you posted ag the plans for the Citizens Crusade Menree
paeues develop.

|

-

President Lyndon B. Johnson

o3—

June 26,

1964

America has the resources to abolish poverty.
We have
the technical know-how and the productive capability. Under your
inspired leadership America will demonstrate the will needed to
abolish poverty to the end that every American family may share in

the blessings of the great society.

With apprecietion and admiration for your leadership,

am with kindest personal regards

Sincerely yours,

&

WPR:ob
ociu 42

Walter
P.
Reuther,
INTERNATIONAL UNION,

President
U A
W

I

WPR

NOTE

MEETING

WITH

PRESIDENT

President

with members
in general,

the Mississippi

that was

WPR

Friday,

June

29,

1964

WPR

They

situation

the results

his

talked

to the

at 5:30

President

on Wednesday,

discussed

the

specifically

crusade

held in Washington

June 26th.

WPRrob
oeiu 42

saw

of the NAACP,

with the President

ference

Johnson

JOHNSTON

June

civil rights

and WPR

against poverty

also

24th,

situation

raised

and the

con-

in Detroit

on

on that day.

again

at the

dinner

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The White
Tuesday,

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January

7, 1964

June 25, 1964

Dear Mr.

President:

r
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fo
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u
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Both
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both give
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u
yo
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I wish to especially th
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he
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and to share your warm

Johnson

o
w
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r
fo
n
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t
a
i
c
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r
Also, my very sincere app
.
r
e
n
n
i
d
e
s
u
o
H
e
t
i
h
W
e
th
g
n
i
r
u
d
n
e
k
a
t
s
h
p
a
r
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Mrs.

r
ou
g
n
i
d
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e
t
x
e
in
in
jo
Reuther and Linda both

.
s
r
M
d
n
a
u
o
y
th
bo
to
s
e
h
s
i
w
warmest best

,
on
ti
ia
ec
pr
ap
d
an
n
io
ct
With affe
Sincerely,

WPR:ob
ociu 42

President Lyndon B.
The White House

Washington,

D.

C,

Johnson

Johnson,

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1964 MANPOWER REPORT
OF THE PRESIDENT

of the

This

Note:

draft

is highly

tentative;

1964.

Before then,

go to Congress until March
sent

to

others,

one

including

; The

been

budget

requiring

economic

and

sizable

January 10,

report

due

to

the President will have

wanes » #8 well

and budget

not

is

1964

as probable

on poverty.

proceeds

draft

already have
tration

his

Congress

the

Working Draft
President's Statement

on two

enacted by the
expenditure
additional

basic

time

policy

the

assumptions:

this message
at

this

expenditures.

time

is

tax

due,

preclude

cut will

and Adeinte
new proposals

Working

Draft

1/10/64

To the

Despite

| work

of

of

a shortage

degree

a high

and

growth

of our people,

great majority

is a shortage

we have

been

of

falling

respects.

in major

jobs.

of quality

education

and training

for modern

skills.

and

and managerial

together

potential

in key professional,

translated

warn

of

further

into

troubles

our Freres
tomorrow

if

largenot

tacked

today.
been

have

It is time

is necessary.
different

manpower

fields.

have been

ee

Actions

to

started

overcome

that we recognize

supply

actions,

the

unemployment,

better the

but much more

interrelatedness

additional

measures

needed,

and weave

an active

manpower

policy,

a policy

a coordinated whole.

I propose
recognizes

a

for bringing

of nipeiigiout

a shortage

is

unemployment--and

into

of means

shortage

a

is

jobseekers.

effectively

which

economic

There

These

them

recent

is

scientific

of

notable

There

There

scale

States:

our manpower potential

There

jobs

United

for the

wellbeing
short

the

of

Congress

these
single

we

so through

do

that

a

shortages
measure

economic

are
nor

advance,

interlocked
as

an

and will not

automatic

result

of

be met

by any

continuing

general

-- we must
science

draw
and

to realize
--

we must
measures

on manpower,
other

all

laying

policies

basic

our human

proceed both

economic,

resource

with measures

a base

social welfare,

education,

in a coordinated way

potential,
for

for prevention

are

and

immediate
of

if we

future

effect

and



difficulties.

Stand

We

Where

past

year was

one

of excellent

income,

profits,

and

employment

The
output,

national

gross

$600 billion.

more

was

Average

factory pay for those employed rose to over

reduced

unemployment.

matched

by

our human

are

advances

required

is

to keep

our

transformations

in tandem,

necessarily

longer

resource

on human
with

pace

But

advances

utilization
overall

in

wealth.

despite our fine a rovth : xchtereabat » unemployment

For in 1963,

at high levels,

It persisted grimly,

did not decline.

no

are

the two

that

attention

specific

and that
if

indicate

economy

in the

closely

economy was

front.

unemployment

on the

have

ordinarily

would

advance

general

in the

Advance

improvement

70 million.

nearly
economic

such

years,

wariie

In

average

increased by

Employment

rose very substantially.

to

a million

than

nnucetse

today

product

Profits

$100 a week.

The

heights.

and

$30 billion

by

increased

record

reached

National

growth.

economic

and inciting

inflicting economic loss on the nation,

individuals,

injuring
sparks

of

social

discontent.
We
them
its

regard

not

to a permanent
desigiicn

work

unemployed

submerged

economic

abilities

develop
the

dare

and

and to

class.

Americans
The

nation's

social

health

require

at

a good

job

work

as

be

superfluous
conscience

that
made

or relegate
as well

opportunity
available

to

to
all

force.

A job

is vital

to the

individual

It is the mainspring of his wellbeing.

in our work-oreinted

as

society.

It determines, not only his

in

his

family’ s income , but

most

voi

» it is the

doorway

from

lack

of a job

is

equally

workers ;

With

in 1962.

. number experiencing

An average

of whom

were

workers

more

of 2.7 million

of the

exceeded

probably

jobless

4 months

for

total

the

ranks,

or longer.

could

work but

full-time

than

more

slightly

unemployed

sought

its

of 4,2 million of

of unemployment

degree

some

a third

nearly

15 million,

out

in and

movement

loss

loss.

force, unemployed,

labor

of its

5.7 percent

national

For

worth.

Individual

adulthood.

nation had an average

this

in 1963,

But

to responsible

social

and

wie eee

of

sense

«

get only part-t ime employment.
statistics

Such

who produce all

all

products

There
in all

the

our steel and
rennet:

our oil

our rubber,

aroused the

sense of national

and productive

4 million

of over

total

unemployment

human

gigantic

the

oF

justified

not

have

is larger

they

waste
aha

repre sent.

The

of workers

number

the

autos

aneieees ion

equipment,

and their

other metals,

our

our elididebls

and drugs » and our paper

combined.

are

unemployed

as many persons
entire

of the

States

New

England

as

all

region

the

workers

or all

the

employed
workers

in

a
ot
es
nn
Mi
d
an
,
ka
as
br
Ne
s,
ta
ko
Da
e
th
the Midwest States of Iowa, Kansas,

combined.
‘The unemployment

families.

individuals,

The

work.

With

A vail

over

study

a tenth

unemployed

rare

tally

are

counts only

workers,

of the unemployed

of the

population,

persons

exceptions,

their

seeking

not members

found that

were

alnost

is not due

affected

20 million

in the femilies

employment~--an

idleness

of

whose

opportunity

to

to unwillingness

to

« 3a

their

inherited
the

younger

other

too many

by

been

have

are well

of these

implications
The

(1)

growth

by

And

Korea.

since

averaging 1.4 million
last

resources

of

the

report

situation,

of Labor.

Secretary

of the

I urge

picture,

manpower

current

which

growth

employment

particularly

you to mark

major developments:
is growing

jobseekers

of

number

expanded

force

accompanying

unemployment

on the

In focusing

labor

in the

described

aspects

other

and

getting

of the

nature

the

plus

trends,

two

These

for

progress.

technological

and marked

of growth

cause

be

expansion of manpower

‘postaepicnaiela

than

rather

of

occurrence

simultaneous

inadequacy

pressures

should

which

trends

is

years,

rate

a good

overcome unemployment

to

enough

been

not

has

in 1963

rejoicing

the

of

Some

or recession

even

Today,

responsible.

is partly

rates

generated

the

Some

a long- continuing

although

economy,

in the

downturn

to

due

in growth

we

produced

depression

of

that

unlike

unemployment,

Our

as

today.

education.

of

Lack

which

educat ion,

competitors.

young

not

available

jobs

the

re ceived

never

for

in a year

born

unemployed were

up.

Many

or parental

of color

a disadvantage

type

Some made

died.

skill has

of

required

habits

or work

skills

training,

dried

opportunity

where

homes

for their

demand

because

unemployed

sufficient

of

to a lack

but

work,

are

Some

reasons:

other

and

jobs

nearly

1.1 million,

growth

a year,

rapidly.

25 percent

year

Last

more

than

the

average

ly
ab
ob
pr

d,
ea
eh
y
l
e
t
a
i
d
e
m
m
i
in the years

will be over

50 percent

than in

greater

decade. .

The

flood

for the bulk

of postwar

of the

growth,

babies

but

at

and approaching

increasing

numbers

work age

of women,

accounts

eager

to

oe
broaden

their

seeking

at

time,

same

the

At

result

of technological

workers

the

‘Lute

declines

employment

Agricultural

throwing

fei

changes,

experienced

example,

to ‘urban

farmlands

from

in 1963.

declined

in parts

constantly

is

a

as

labor

demand for

the

of workers

migration

Manpower released by
and

of manufacturing » mining,

rail

transport

communities.

in many

substantial

also

are

in

change

of jobseekers.

Farm employment

areas.

other

and

pool

encourage

to

continue

shifts

rapid

also

are

responsibilities,

opportunity.

economic

lectin

least

household

beyond

activity

cal
hni
tec
er
oth
and
n
tio
oma
aut
or,
lab
for
and
dem
of
ms
ter
In

(2)

more

advance | permit

output

Productivity

rapidly.

industries

in the

last

with

less

in manufacturing

ine

several

yars

Productivity

manpower.

have

and

some nonmanufacturing

greater

been

is rising

than the

atiwar

average «
.

strides

Rapid

in general diminishing

requirements,

needs

new

for

in technology

Overall,

the

new

jobs

the

need

for

are

also changing skill

common

labor

and

expanding

education.

and more

skills

and knowledge

being

stimulated

by new

technology or

few
too
far
s
thu
are
g
win
gro
is
and
dem
or
lab
re
whe
‘developing in sectors

to
on
ati
loc
or
nts
eme
uir
req
ll
ski
in
ent
fer
dif
in number and often too
employ all those

(3)

seeking jobs.

d,
te
ca
du
re
de
un
d
an
d
le
il
sk
un
e
th
g,
un
yo
The major losers are the

the laid-off older workers with outmoded
hard-hit

communities.

skills,

and those

caught

in

ie
Almost

of the mid- 1950s.

those

twice

fully

examined
to

our

do the

were

olds

tested

away by the

turned

same

when

higher
age

they work.

Nonwhite
discrimination
joblessness

rates

unemployment

group;

are

workers,

with

in deleyuant ,

of white

Unemployed

the

truly

they

and

skills

than

suffer more

get

poorer

impairments.
fail.
to

in the
earn

and

less

deprivation.

plagued by

further
the

twice

jobs

and

of poverty

products

limited

population

of the

rest

the

by

il
fa
o
wh
e
s
o
h
t
at
th
ow
We kn

education;

less

they have

They

than

to

equipped

is hardly

forces

armed

enough

a third would

fully

today,

of

of health

or because

Test

.
t
n
e
m
y
o
l
p
m
e
n
a
i
l
i
v
i
c
earn a good living in
have

into

because

well

arithmetic

simple

Qualifications

Forces

1 Beeian

A youth

and

write

service

for military

found unqualified

ds:

read,

Armed

the

If all

first

now

men

young

two

every

of

One

experience:

Service

Selective

inability
pass

this

startlingly

revealed

is

youngsters

of many

unpreparedness

The

being

of

translated

resources Was

manpower

youth

past

unemployment.

greater

recent

in our

growth

of new

surge

teenage

with

but

in the
» most

only

rising

employment

by

increased

force

labor

in the

Teenagers
year,

e
r
a
d
n
a
2
6
9
1
r
e
v
o
d
r
i
h
jumped a t

rates

Youth unemployment

wants him.

seeks work

in 5 who

1 teenager

can find no one who

today

rate

of

workers.

older

remain

workers

out

of work

far

longer

than those

under age 15 xhobenisck
Individual

stagnation

continue

communities

to

exist

or

in

regions

Large

of

number.

economic

Of

150

contraction

major

labor

or

markets,

» &-

Virginia

West

Great

Appalachian

in the

States

other

or more

a fourth

as

as much

area have

Lakes

too

for

we

are

opportunities

shipping,
The

as much

way

a long

is

that

lost

many benefits
of the

than

Youth

at

Negro

and

opportunities

the

bargaining

from

needed

the

having

to

solve

through

sitton! s workforce

gained by them

from

are

change.

technical

continuing

rapid

in cieeeigy-

dgvotiebiiageiict

those

alarm

functioning
employment

railroad,

of the

among

Although

progress »

now wondering

and

industries.

arousing

accepted technological

eenienete

like

is

wrongs.

in good

and other

is also

rooted

generally

confidence

problems

airline

of unemployment

serious
is

is

social

and

economic
of many

root

rightful

community's

The

in other

as

newspaper,

longshore,
spectre

rights

collective

though

who have hi haut tally

parts

is

insecurity
Even

disputes.

the

equal

insistence on

Job

well,

is

among nonwhites

High unemployment

tension.

increased vactal

difficulties

ment

of benefits

unemployment.

long-term

delinquency is rising {xmexk).

growing

in

duration

or because

requirements

of restrictions

.
ds
en
tr
r
he
ot
in
e
bl
si
vi
is
nt
me
oy
pl
em
un
of
nd
The ha

(4)
causing

resources

Nearly half <t}xthe

all because

at

no benefits

are receiving

or qualifying

brief

upper

only 4

are meeting

Limited part of income needs during unemployment.

coverage

in the

human

of their

meanwhile,

insurance benefits,

Unemployment

unemployed

and

area

in idleness.

away

wasting

and

of Kentucky,

Parts

in 1963.

unemployment

suffered over 6 percent

whether

workers

aware

of

significant
more

technological

is

to ne

advance.

The

Challenge

ment

tragedy

waste

and human

human

and technical

manpower

active

‘the

I propose

policy

requires

a combination

of approaches,

the

inventiveness

and

with

nical

and

advance,

or radical
desire

in recognition
details

but

to use

“€1) | Create more

a sustained basis

we seek for ‘ei
by machines
outside

will

vary

characterized

outline,

I here

unfolded

actively

our

Shek

nation.
are hg ccties in glamour
and

emphasis,

scope,

new in

in experimentation : and

of different

as we progress,

jad cies.
but

our

new

Individual
active

manpower

primarily on four major areas.
Economic

jobs.

With productivity

greater economic

have

which

challenge

pursued

waikscheratantea,

new in attitude,

of interrelatedness

policy must esis date

enough

which

the knowledge

and priorities

jobs.

our

of both

which fulfills

this

to meet

supported resolutely by all the

innovation,

to put

ingenuity

ingredients,

Its main

future

that

the

eradicate

for all Americans.

promise

America's

full use

to make

to hasten

to

is

us

before

challenge

of unemployment,

resources,

wide unemploy-

not be built by tolerating

The

progress.

retarding

or

seek will

we

‘The future

and the

growth has not been generating
labor

force ‘both

growth than ever in the peacetime
to provide

the

numbers

ast

of additional

growing rapidly,

is required on
job opportunities

d
lace
disp
e
thos
,
force
r
labo
the
to
s
omer
newc
the
ed,
unemploy

or by declines

ne individual

the labor force who want

industries

or areas,

and those

employment if opportunities become

.
ed
oy
pl
em
y
ead
alr
se
tho
for
s
tie
uni
ort
opp
ter
bet
n
and to ope

available--

~

This

means

effects

on

numbers

of useful

groups

job

that

economic

creation,
new

of workers

«

policies

and programs

job

in

10

must

developed

opportunities,

greatest

be

viewed

to

in terms

help

particularly

create

for

by our

in education,

growing

building of additional

new

in

job opportunities

regions

or

creating

facilities

new

services

and

obstacles

to

services

jobs

called

sought

in developing

decayed

of

scientific

translate

to

for vastly greater

and other

rebuilding

in

community
more

doing

It means

health

It means

systems,

transit

mass

efficient

recreation,

population.

greater

need.

It means moving ahead to open the possibilities
employment

of

areas,

and

our

crowded

for by

not

known

cities.

additional

into

advances

on new products

of

fenaible

or

before.

reducing

It means
encouraging

be

may better

able

institutions

existing

(2)
are

efforts

Raise
too

of

enterprising
private

govermment,

of

units

different

which

forms

new

to

not

high

completed

ena marginally

economic

and

of

inadequate

or

skill

school.

aipirhdecka

have

for

little

training.

If the
their

social poverty to

our

of

eiuina.

and non-profit

potential

than

alone.

Education and training

technological

or no basic

gt Abts

chronically
ent debe

regular

it means

And

combinations

expansion

levels of education and skill.

widely

education

enterprise,

incentives

or profit

investment.

Lugtvationscaew

areas

develop

A great many Miertoans
advanced

expansionary

of

age.

education,
the

unemployed

unemployed,

uae

employment,

ever

let

to be

alone
have

underemployed,
lifted

from

they must be better

ok

And this requires vast broadening of educational

educated and trbined,

but for the workforce
The
new jobs

Availability

all levels

poorly

the

educated,

for

a precondition

particularly

manpower,

fields,

and managerial

inflationary competition

and

for seuee

availability

of apprenticeship,

efforts,

stimilate

help

of qualifed

in the

steele

training

will

for

is

spur to job formation.

and balanced

public

industry and

only

is often

creating

eicuhwaden

in

also in itself a powerful
A major

not

of trained workers

to life.
talent

of uigh-Invet

at

skills,

as a whole.

availability

scam: ing

upgraded,

be

adaptability

and

in

demand

and. rising

technical and professional occupations require that

skilled,
education,

:

it fully.

requirements

in skill

changes

rapid

Moreover,

|

aid get and benefit | from

such

those who need

that

assure

and methods which

incentives

using

opportunity,

and training

sustain

job

of

quality

and

and of education

eeotie-dnd

help

avoid

|

skills.

in
l
vita
is
ng
ini
tra
and
ion
cat
edu
er
bett
in
t
men
est
inv
ed
Expand
broader terms as well,
educational

collective

ettatonent «

of the

iedon

on them : depend
equip

The

in the

and well

are firmly based on

inventions » leadership,

discoveries,

nation

on how widely

future,
our

and

and its ability to capitalize

education

and training

systems

our people.

Increasingly

the

for innovation and advance

ability

competition

of the
and to

rapid improvement

too,

in a world with

United
aid the

States
poorer

to hold
nations

huge

its

resources of unskilled manpower,

own

in international

rests heavily

of national knowledge and work skills.

on

economic

continuing

and

»

|?=

Potential jobs and jobseekers are

Improve paths to jobs.

(3)

alone.

To bring

them

remove

restraints

on

--eliminate

age » sex

or

to ability,

unrelated

other characteristics

employment

origin,

national

race,

for

discrimination

to

paths

seek to0--

policy must

manpower

‘opportunity » an active

the

choice and broaden

job

help

to

efficiently,

and more

quickly

together more

skill

of

lack

than

other

or obstacles

by deficiencies

apart

often kept

Aepateaat

information

_

s,
er
rk
wo
d
ie
if
al
qu
of
ty
li
bi
la
ai
av
and on

‘SEperseae ee

ye”

better

signees

and

resourceful

more

preyade

for workers

guidance

testing,

on how their

and youth

for workers

connie lian

can be matched with opportunit les,

aptipaes
--expand

job

on emerging

job vacancies,

on current

and

(eeciittins ;

services

placement

job

employers,

designing

to

fit abilities),
needed

sete

geographic
ee

<>

--develop
due

(4)

|

from

voluntary

separation

technological

and

Live

or

Aid the disadvantaged.

to which

permanently

of workers

for preparing

means

offered ‘by these programs
dignity

mobility

the

a ‘dignified

labor

and

and

industry | #0 overcome

jobs,

in advance

for manpower

lany human beings need more than is

should be

essential

adjustments

economic change °

if they are to help themselves

all dicicins

infirm,

well

of

need

entitled.

is adequate

or live

For the

income

in the

aged and

to wie

emergencies

existence.

n
io
at
ip
ic
rt
pa
ve
ti
si
po
to
in
em
th
Others need special help to lift
in our

economic life .

Many

of the

chronically

dependent ’ the

children

“as
in deprived

groving

in our

and

society

competitive

surface

to the

programs

other public ‘and private

bea

uchak contribution

coverage , inadequacies
is

focus

prime

rewarding
in amounts

necessarily

contribution

formerly

with many

years

useful purpose.

put to

compensation,

often help

severe disadvantage

with

potential which new te chniques

found employable
and help

mentally

the

for productive

in recent

unemployment

Although welfare,

their

has

"unemployable"

can often bring

have

each

others

potential

Experimentation

scrb-vetbeuient.

considered

and

physi cally handicapped,

retarded ; the

hostile,

socially

the

circumstances,

and

minimum wage,

alleviate

their

hardship,

in
ps
ga
by
d
te
mi
Li
y
sl
ou
ri
se
is
return
provided
on

fact

that

and, above

all,

the

rather

than

on upgrading

sustenance

of

abilities.
These

but

underutilized

through

compassionately,

services

development
intere st and
pare

»

other

Such

beings

dedicated

to build their

prerequisites

enlightened

reduce many of our social
economy and our

human

spiritual

must

use

hope »

for

inve stment

be

helped, not

of mouere

their

rehabilitative

self-respect,

constructive employment
in our poorest manpower

burdens and immeasurably
foundation.

grudgingly,

and

their
and

weir:

will

tapyitebly

strengthen both our

Taken

Steps

an active

Such

in individual projects,

specific

communities,

for

national

application.

developed

be

sndely

examples

Many

|

New

training

employable

to veterans,

assistance

educational

methods and

the

untrained,

educated,

through

solved

and subsequent

devised by

industry made

physi cally unfit.

the

for minority

lowered

were

workers

Unprecedented manpower problems

constructive results.

repeatedly were

on a voluntary

quickly

bars

discrimination

Employment

and women with

the

badly

Basic

brought permanent benefit to many.

redesign

job

in history can

experience.

service,

in military

training

and technical

literacy

and periods

are provided by our wartime

worked

What has

precedent.

successful

noted has

Every measure

dream,

a distant or impractical

is not

policy

manpower

peut itis

coope ration 3 fundamentally

basis.

as
s
on
as
re
ip
sh
ow
ll
fe
n
ma
hu
d
an
‘Are not economic self-interest
compelling

as war and patriotism

to marshal

and

dedication

similar

:

y?
em
en
s
ou
er
ng
da
r
he
ot
an
at
mb
resourcefulness to co

t.
ar
st
g
in
ag
ur
co
en
d
an
l
fu
pe
ho
a
th
and wi

We have begun,

The

t
an
rt
po
im

pe
La
ve
de
ve
ha
,
er
th
ge
to
g
in
rk
wo
,
ss
re
ng
Co
e
th
d
an
ch
Executive Bran
d
an
s
ie
it
il
ab
er
ow
np
ma
r
ou
e
ad
gr
up
to
s
ar
ye
e
re
th
st
la
e
th
in
es
ur
meas
expand

employment.
active

overall

To

economic

These measures ley

manpower

create

more

the

we

for

carrying

forward

an

!

policy.

jobs,

base

have

just

growth and demand for workers.

acted to

cut

This builds

taxes

to

on earlier

stimulate

stimulation

15 of

and other measures

Act,

1961 Housing

aid

the

under

rebuilding

to urban

c
i
m
o
n
o
c
E
y
m
n
i
l
i
a
t
e
reviewed in d

of
l
e
v
e
l
r
e
h
g
i
h
a
d
l
i
Act also will help bu

The Trade Expansion

Report.

and

eredit

inve ‘tend

,
s
n
o
i
t
a
l
u
g
e
r
n
o
i
t
a
i
c
e
r
dep

liberalize

to

the

through

investment

tax

action

executive

the

.
n
o
i
s
n
a
p
x
e
b
o
j
d
n
a
e
d
a
r
t
e
t
o
m
o
r
p
s
u
h
t
d
n
a
e
d
a
r
t
l
demand in internationa
c
i
l
b
u
P
2
6
9
1
e
h
t
d
n
a
t
c
A
t
n
e
m
p
o
l
e
v
e
d
e
R
a
e
r
A
The 1961

in

-. many new jobs

economic

of

in construction

on

development

to create

communities

t
n
e
m
y
e
l
p
a
e
m
i
h
g
i
n
g
n
i
p
l
e
h
n
e
e
b
e
v
a
h
t
c
A
n
o
i
t
a
Acceler
essential

Works

.
s
e
i
t
i
l
i
c
a
f
y
t
i
n
u
m
m
o
c
waeend
To raise

steps

stent ti cout

through
tional

The

levels
to

of education

education ; higher

stimulate

for

education,

construction

additional

by many

who

choose

to

and,

accept jobs

only

eta

for

facilities

1963.

bike

will

industries.

funds

the

i

t
n
e
m
y
o
l
p
m
e
e
t
a
t
S
s
d
e
r
Pete

l
a
t
i
v
s
t
i
n
e
h
t
g
n
e
r
t
to s

counseling,

l
a
t
n
e
m
i
r
e
p
x
e
w
e
n
a
d
an

communities.

some

improvements

been made

have

l
a
i
c
o
s
»
e
g
a
w
m
u
m
i
n
progrems--mi

a temporary

of

measures

r
e
i
l
p
p
u
s
d
n
a
n
o
i
t
in construc

actions,

other

disadvantaged,

income-maintenance

though

efforts

g
n
i
e
b
is
t
n
e
m
y
o
l
p
m
e
discrimination in

additional

in

education

educational

,
s
e
i
t
i
v
i
t
c
a
t
n
e
m
e
c
information and pla

To aid the
major

of new

agency

executive

t
s
e
d
o
m
n
e
v
i
g
s
a
w
e
c
i
serv
gob market

and medical

job opportunities

,
s
b
o
j
o
t
s
h
t
a
p
e
v
o
r
To imp
combatted

+raining

improve

education

and

e
h
t
d
n
a
2
6
9
1
f
o
t
c
A
g
n
i
n
i
a
r
T
d
n
a
t
n
e
m
p
o
l
e
v
De

the Menpower

assistance

and

expand

skill,

and

taken highly

we have

period,

unemployment

security

in
retirement,

compensation.

a

<A

-


than

was

alone

relief

aid

of aiding

initiated

and preparat ion
public

programs

than

normal
am

re
mo
ed
ne
o
wh
ps
ou
gr
d
e
g
a
t
n
a
employability of disadv

to taonave

vesihiwiies

job

4

training °

addition, extending

--a Manpower

Labor

aspects

over many

Admini stration
of

——

wader

w
ne
,
g
n
i
p
o
l
e
v
e
d
a
n
e
s
e
i
c
n
e
g
seiecinity a

are mobilizing

Act

work



amendments

welfare

n
o
i
t
a
r
t
s
n
o
m
e
D
.
e
c
n
a
t
s
i
s
s
a
ic
bl
of 1962 for persons on pu
the Manpower

juvenile

or potential

actual

by the

and

ill

mentally

the

on rehabilitation

emphasis

new

launched

new means

to develop

retarded and

rather

have been

programs

- New

to

was

established last

to lead and

wiitinss

of manpower

year

in the

of our manpower

coordinate

programs,’
~-expanded manpower
Manpower

ae



has been

1 der
stimulatedan

the

Ags ;

e
at
iv
pr
d
e
h
s
i
u
g
n
i
t
s
i
d
on
high-level committees, drawing

citizens as

well

as public

representatives,

have recommended

,
h
t
u
o
y
of
s
m
e
l
b
o
r
p
r
a
l
u
c
i
t
r
a
p
guides for meeting
older workers,

of women, of

.
er
ow
np
ma
ic
if
nt
ie
sc
of
d
el
fi
and in the

wo AT «

The tax cut and new vocational

worsening.

to

policy

active

The

this year,

either to achieve

will help

minimum unemployme

of unemployment concern.

aspects

get at special

first be felt

adequate

are not wholly

but

further,


initial

whose

grams,

will

effects

and higher education pro-

must

propose

we

focus

now

on additional

needed

.
ms
ra
og
pr
er
ow
np
ma
r
ou
l
al
te
na
di
or
measures -and must move to assess and co
on the Legislative
our youth

to help put
tion

boost

crimination,
income Needed

the

by many

work which hinders

front,

the work world

entere

areas

Lag
of the

this year enact pending sseawibeen
our elementary

bolster

to work,

no youngster

sO that

we mst

provide additional

discourage excessive

and

educa-

eliminate dis-

unprepared,

of the nation,

unemployed,

and secondary

overtime

reduction of unemployment ;

‘These are the major unfinished
shaping of a comprehensive

active

business

before this

Conereee

in the

specifically:

manpower policy.

r
he
rt
fu
s
ce
fa
,
gh
hi
y
el
iv
os
pl
Youth employment, already ex

(1)

‘The recent

e.
ag
g
in
rk
wo
h
ac
re
to
e
du
on
so
pressure from great numbers

l
a
n
o
i
t
a
c
o
v
e
Me
th
e
r
h
e
t
d
n
u
r
e
d
d
n
an
u
t
g
Ac
n
i
n
er
i
a
ow
r
t
np
h
t
u
o
y
f
o
g
n
i
g
enlar

youngsters need

t
u
b
,
y
n
a
m
p
l
e
h
l
l
i
w
s
e
r
u
s
a
e
n
and higher educatio m
more

than these

re
og
pr
ol
ho
sc
d
an
g
n
i
n
i
a
r
better t

is.

The

realities

of this

st
ve
in
y
r
a
n
i
d
r
o
a
r
t
x
e
e
ir
qu
re
ds
en
tr
l
a
c
i
g
o
l
o
n
h
c
e
t
d
an
n
o
i
t
a
l
u
decade's pop

ment
It

and flexibility

will

available

not
prog

to
ams

in upgrading

overlook

the

our young

unmotivated

people's

fitness

and others who. may

for employment .
not

fit

in

Ae. we

the

; / Such

worklife.

for

adult
levels

literacy

higher

bring

|

inka: who have been school failures.
Its

Home

Town

and women in locally
iebade

he

able

be

will

a program

contribute usefully

on a more hopeful

activities » and start

conservation

- to needed

@ new

in

start afresh

experience,

respond to new educational

environment,

leave

to

enrollees

its

enable

existence,

of marginal

poverty

and the

streets

would

Corps

Conservation

Youth

Its

Act.

Employment

Youth

for the

plea

Kennedy's

President

T renew

develop

to

employnent

new

gain

habits,

and work

skills

selves, find a new relationship between school and work,

men

for young

a

get

They would

and operated projects.

conceived

needed

provide

wield

Corps

Youth

respect for

them-

and establish

realistic plans for their future.
(2)

The elementary and secondary schools meanwhile continue to

feed more unprepared
poverty-stricken

penalize

quate

schools

apply

necessary

The

resources.

be

and, community's
broken

if we

as

young

inade-

failure

invest

to

adequately

resources.
action to improve

possible

I urge the earliest

and secondary

a

cycle

on the

grip

its

them for their parents'

in the needed educational

elementary

retains

ignorance

areas,

in

Particularly

the workforce.

into

eldewsies

education

of

so that more

the

quality

of

children will not be

frittered away.

to supplement

‘Further,

and higher education,
correct

both

to

that

learning

let

literacy

need

not

last year's

notable

us broaden

education

deficiencies

of the

halt

at

diploma

time.

legislation

opsertanities

for vocational
for adults,

undereducated and to assure

«19

(3)

Discrimination's

national performance.
Puerto

injustice and forced waste also hamper’

While many legislative recommendations I have made

will particularly benefit
American,

«

Rican,

economically

Indian,

depressed Negroes,

and other minority

ment of skills would be futile for

groups

as well,

improve-

if employment opportunity is still

discrimination.

by

blocked

and Mexican-

I therefore urge adoption of the civil rights legislation recommended
by this Administration,

which includes provision for Federal fair employment

practices requirements,

applicable to employers and unions, to help assure

all Americans

of equality in the right and opportunity to earn a decent

living.

(4)
economic

Areas

base.

Acceleration
heavy

of high unemployment urgently need help to rebuild their

Assistance

Acts, found so useful by comm ities

unemployment,

Prudence

under the Area Redevelopment

in federal

must

not

be

stifled

expenditures

does

for lack

not

and Public Works

striving to overcome
of adequate

justify

cutting

funds.

back

in such

areas of great human need. Iurge that additional appropristions be provided
to carry forward their valuable contribution.
Manpower Act, we can combine work activity
cnsagtiarid and
For

the

poverty, the

should

largest . aid

Appalachian

‘be asking

the nation

determine

whether

ment

techniques

hopelessness

give

priority
most

area

eradicate

severely

program

the

which afflict this

shame

to

troubled

do

so.

regional pocket

over parts

on a farsighted

a multi-state

can

and training for the hard-core

to efforts

stretching

to embark

Under these Acts and the

of 10 States ; £ will

experi ment--an

of comprehensive
of hunger,

of

and new develop-

disease,

great part of America.

effort to

ignorance

and

~

(5)

cent

economy

to the

e
m
y
a
p
n
o
i
t
a
s
n
e
p
m
o
c
t
n
e
m
y
o
l
p
m
e
n
by u
financial

e
s
a
e
r
c
n
i
o
T
stability

y
d
b
e
n
i
m
r
e
t
as de

for

the

security

nation,

tri-partite

And

unemployed.

of the

for many

loss

e
g
a
w
e
h
t
f
o
kxk

social

«

y
l
e
r
e
v
e
s
l
l
i
t
s
s
e
i
c
a
u
q
e
d
a
n
i
s
'
m
e
t
s
y
s
e
c
n
a
r
u
s
n
i
t
n
e
m
y
o
l
p
m
e
n
u
The

e
c
n
a
t
s
i
s
s
a
income

Limit

20

less

jobless

and economic

broadening

g
n
i
d
n
e
m
m
o
c
e
r
I am

20 per-

offset

is now

t
n
e
m
y
o
l
p
m
e
n
u
from

for the

than

and

=
y
e
l
n
a
c
a
w
of

committees.

b
a
t
s
e
e
z
i
r
o
h
t
u
a
d
l
u
o
w
n
o
i
t
a
l
s
i
g
e
l
e
h
t
d
n
a
,
s
t
s
o
c
g
n
i
s
i
a
r
y
l
l
u
d
n
u
t
u
o
h
wit
y
t
l
a
n
e
p
d
e
s
a
e
r
c
n
i
f
o
t
n
lishme
This

is

not

4 compl ese

e
s
e
h
t
h
c
i
h
w
s
rate
list

to

willi

.
s
r
e
l
l
e
w
d
m
u
l
s
y
r
t
n
u
o
and c

find

e
v
i
t
a
l
s
i
g
e
l
f
o
s
a
e
r
a
l
l
a
of
We will

enlist

committees

also

seek,

appropriate.

concern in

,
e
l
p
m
a
x
e
r
o
f

to

our human

affecting
Without
must

n
o
i
t
a
n
i
d
r
o
o
c
r
e
t
t
pe

changes,

manpower

restating

proceed

resources,

them here,

on each

of these

science

of defense,

h
c
r
a
e
s
e
r
d
e
d
n
a
p
x
and e
I do emphasize

that

and other

policies

.
s
a
e
r
a
d
e
i
f
i
c
e
p
s
in

an active

manpower policy

needs.

s
e
i
c
n
e
g
a
e
v
i
t
u
c
e
x
e
y
b
s
n
o
i
t
c
a
w
e
n
r
u
o
f
d
e
t
c
e
r
i
d
e
v
a
h
I
,
r
e
h
t
r
Fu
e
t
a
u
l
a
v
e
o
t
,
e
c
i
v
r
e
s
y
r
a
t
i
l
i
m
r
o
f
d
e
i
f
i
l
a
u
q
n
u
d
n
u
o
f
n
e
m
g
n
u
o
y
to help

assess

realistically

resources

how

different

programs

affect

the

nation's

manpower

.
s
t
n
e
m
e
r
i
u
q
e
r
and

d
e
h
s
i
l
b
a
t
s
e
I
.
First

early this

year

n
o
i
t
a
v
r
e
s
n
o
c
r
e
w
4 manpo

program

.
s
e
c
r
o
f
d
e
m
r
a
e
h
t
n
i
n
o
i
t
a
n
e
h
t
e
v
r
e
s
o
t
d
e
i
f
i
l
a
u
q
n
u
d
n
u
o
f
n
e
m
to aid youn 1g
With

selective

underqualified

service

examinations

veins

.
t
n
e
m
y
o
l
p
m
e
n
u
of recurrent

finding

education

s
e
i
c
n
e
i
c
i
f
e
d
h
and healt

take

training,

of guidance,

advantage

l
a
c
i
s
y
h
p
n
o
l
i
a
f
Those who

.
s
g
n
i
l
i
a
f
l
a
n
o
i
t
a
c
u
come ed
given

assistance

other referral

living overcome,

Second,

their

limitations

still young,

While

on ability

to earn

a

be crippled forever.

their employability

before

to over-

grounds will be

needs.

on their health

conserved,

can be

their potential

and

services

rehabilitation

t
n
e
m
n
r
e
v
o
g
l
e
v
e
l
~
h
g
i
h
a
o
g
a
s
h
t
n
o
m
l
a
r
e
I established sev

s
e
g
n
a
h
c
m
o
r
f
t
l
u
s
e
which might r

Third,

o
t
d
e
c
u
d
e
r
e
b
d
e
s
o
p
o
r
p
e
v
a
h
e
m
o
s
h
c
of work, whi

on hours

,
s
e
r
u
s
s
e
r
p
t
n
e
m
y
o
l
p
meet unem

s
n
o
i
t
c
u
d
e
r
l
a
i
c
i
f
I believe that arti

in the

r
e
w
s
n
a
e
v
i
t
c
e
f
f
e
r
o
e
l
b
a
t
i
u
s
a
t
o
n
e
r
a
k
e
e
w
k
r
o
w
d
r
a
d
n
a
t
s
r
present 40-hou
unemployment

to today's
use

and productive

of our manpower

prevalent

in large

difficulties.

parts

of

,
r
e
v
e
w
o
h
,
n
o
i
t
a
l
mended legis
p
l
e
h
y
l
b
a
r
i
s
e
d
d
l
wou

our

We cannot

facilities

Land

and most

retreat

from full-week

poverty

remains

of the world.

I have

while

50
recom-

t
a
h
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b
k
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g
to discoura

open additional

job opportunities.

‘In addition, however, as our material needs are better met in the

,
e
m
i
t
k
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w
e
c
u
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a
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l
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o
p
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b
d
l
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o
h
s
t
i
,
d
decades ahea

n
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e
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v
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g
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e
not as a defensiv
technology.

standing

To prepare

of the nation's

for that

present

transition,

we must

varying workhours,

develop

patterns,

full

under-

their

relation

o PS"
types

to productivity, alternative

the significance of growing voluntary

associated with hours reduction,

employment of large parts of the labor force,

ee

part

of expanding

implications

the

on when » Where, and how

future

I am acting

Finally,
appraisal to

in focus

pat

we

carry

supply

extecua

pre-

the

on different

required

for

to provide guidance

might

most beneficially

of work.

a continuing

nation’s

the

to

national

of manpower,

manpower
and

skills

of current and proposed programs.

vital aid in determining how mich and what kinds

I regard this ws
are

the nation

develop

to

the requirements

talent as ngeinat

of Labor

in reducing hours

advance

continue our historical

action

Secretary

the

in the field of worktime

investigations

liminary

and the gedtel

leisure.

asking

I am shenehure

problems

reduction,

of possible

of our

aspects

of

policy

as

active

manpower

to the

call of the Manpower

forward that policy.

This effort will also give full meaning

Development and Training Act of 1962 for "the Federal Government to
appraise

requirements

re manpower

Secretary of Labor to

report

The usefulness
budgets as guides
this

on this

Congress

as well

what
as

we

from

each

"manpower

year.

in determining financial

are

on the nation's

for the

of national financial accounts and of economic

sit in our eunudias

analyze

President

of the Nation,"

use and training, " end for the President to

requirements » resources,
report to the

to the

and resources

doing

a dollar

We should be equipped to

analytical tools.
and need to
standpoint

or

do

and economic policies point to

from

from

a manpower

a production

standpoint
standpoint.

just

ew

«

Because

coordinated

manpower

not

anticipated,

nor

shortages

ter
oun
enc
we
s,
cam
g
o
r
national p

different

as between

often

are

needs

consciously

un
or
s
l
l
i
k
s
r
e
h
t
o
at
th
e
m
i
t
me
sa
e
th
at
l
l
i
k
s
d
e
in many fields of need
skilled manpower

A national

are

in oversupply.

appraisal,

manpower

which

sets

forth

our manpower assets

e
c
i
v
r
e
s
d
n
a
e
v
i
t
c
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d
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p
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o
i
r
a
v
by
m
e
h
t
on
e
d
a
m
and the demands to be
activities

of the nation,

will help illuminate

the interrelations

between

co
in
p
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h
l
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w
,
s
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y
c
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and tra

l
a
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c
economic poli

s
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v
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r
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p
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y
b
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t
l
l
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w

and waste which

and

frustrate

d
n
a
t
n
e
s
e
r
p
r
u
o
of
t
n
e
m
s
s
e
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a
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up
sider how best to set
c
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p
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a
m
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a
p
antici
.
y
m
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of
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a
s
m
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pro
All executive

are being

agencies

s
n
o
i
t
a
c
i
l
p
m
i
r
e
w
o
p
n
a
m
the

directed for this

purpose

to assess

d
e
s
o
p
o
r
p
d
n
a
t
n
e
r
r
u
c
r
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t
w
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m
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o
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of

r
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w
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p
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a
m
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c
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t
r
o
p
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to
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a
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a
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o
on
w
a
r
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a
t
c
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f
f
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l
l
i
w
s
program
e
s
e
h
t
e
t
a
n
i
d
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o
c
to
is
e
e
t
t
i
m
m
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C
e
h
T
.
e
e
t
t
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m
o
C
t
e
n
i
b
a
C
e
h
t
o
t
s
e
s
y
l
a
an
findings
national

and work with
manpower

the

appraisal

Secretary
he

is

of Labor

to prepare.

to

fit

them

into

the

overall

Conclusion

policy

This nation's
fair

to

opportunity

the

policy,

competition

other

with

succeed

determined

become

manpower

active

It will

We have

that

the

that policy

to make

develop

their

apply

and

policy

maximum

I propose,

full and

all Americans

should be to assure

But that

potential.

can too

falter

easily

in

concerns.

only when,
nothing

passion

with

takes

rather

priority

over

resources

We must

succeed.

people.

the

and resourcefulness,

we

than passivity,

now crystallize

and

ideals,

action,

the

ideas

the

le
op
pe
ny
ma
o
to
d
te
it
rm
pe
s
ha
ck
la
e
os
wh
,
nt
me
it
mm
co
sense of overriding
to be passed by.

g
in
be
ll
we
in
ta
at
n
ca
y
om
on
ec
ic
at
cr
mo
de
ee
fr
a
r
he
et
wh
is
At stake
ke
ma
n
ca
it
r
he
et
wh
,
le
op
pe
s
it
of
st
mo
e
th
as
ll
we
as
t
as
for the le
an
th
er
th
ra
l
al
r
fo
ul
tf
ui
fr
e
nc
va
ad
l
ca
gi
lo
no
ch
te
d
an
th
ow
gr
on
ti
popula

fateful for some.
ll
fu
r
ou
g
in
iz
al
re
rd
wa
to
on
ti
Our action or inac

It is up to us.
human

resource

security,
meet

its

potential

and freedom
vital

will

at home,

obligations

decide

whether we

and help

abroad.

strengthen

or hinder

America's

or

strain

ability

justice,

to

File

Note

WPR
as possible
Taylor.

gave

these

people

names

to President

Johnson

t
r
a
b
o
H
by
ld
he
st
po
e
th
for

JOHN

ROBERT

MING

FRANKLIN

PAT

-

WHEELER

-

-na
li
ro
Ca
h
rt
No
om
fr
er
nk
ba
Attorney and
is presently a member of the President's
s,
ie
it
un
rt
po
Op
nt
me
oy
pl
Em
l
ua
Eq
on
e
te
Commit

st
mo
e
th
of
e
on
<o
ag
ic
Ch
om
fr
ey
rn
Atto
thoughtful students of the Fourteenth
Amendment in the country.

e
ac
Pe
the
of
r
to
ra
st
ni
mi
Ad
t
an
st
si
As
MS
IA
WILL
Corps for African Affairs -- formerly West
Coast NAACP representative and Assistant
Attorney General of California for Civil
Rights.

ROBERTS

HARRIS - Professor at Howard Law School
and Co-Chairman of Women's Committee

on Cjvil Rights.

THE

WHITE

HOUSE

WASHINGTON

February

Dear

10,

1964

Walter:

As Itold Jack Conway today, Bob
Schaetzel of the State Department,
with whom you talked a few weeks
ago about the Harpsund meeting,
is an old friend of mine.
Bobis
genuinely anxious to be helpful and
you can have full confidence that
anything you say to him will be
treated with entire

discretion.

Sincerely

hse

yours,

Arthur Schlesinger,
Special Assistant
to the

President

Mr. Walter Reuther
President
United Auto Workers
8000 E. Jefferson Avenue

Detroit

14,

Michigan

jr.

THE

WHITE

HOUSE

WASHINGTON

March

Dear

5,

1964

Walter:

Iam grateful to you for your telegram
Saturday.

Your

encouraging

words about the press

last

confer-

ence pleased me very much.
Iam simply going
to continue trying to communicate with the
American public ina variety of ways.
The televised press conference is one of those ways.

Many thanks,

Walter,

for being
Sincerely,

Mr.

Walter

P.

Reuther

President

United Auto Workers
8000 East Jefferson Avenue

Detroit,

Michigan

so kind.

STRAIGHT

WIRE

April 30,

1964

Bess Abell, Social Secretary
The White House

Washington,

Reyurtel,
from

Mr.

D.

C.

and Mrs.

President and Mrs.

Reuther delighted to accept dinner invitation
Johnson on May 4th.

Otha Brown, Secretary to
Walter P. Reuther
oeiu

42

STERN UNION
TELEGRAM

WESTERN UNION
TELEGRAM

WESTERN UNION
TELEGRAM

TELEGRAM

PD
VT
GO
O
4
Q
A
W
DE
9
8
O
D
S
S
WUA0S4
T
ED
A
4
5
9
30
DC
N
O
T
G
N
I
H
S
A
W
E
" WUX THE WHITE HOUS
e
R
E
H
T
U
E
R
P
R
E
T
L
A
W
S
‘wR AND MR
WIRE REPLY
BESS ABELL

SOCIAL SECRETARY

(04)6
4
6
0
3
R
P
A
T
S
E
925A

May 28, 1964

The White House

>-

r
e
m
A
f

2
e
h
t
o
t
t
e
s
o
t

ayency and I his

sertoashy jeopardize
Commi
Powe
r
Feder
al
the
on

WPRiob
oeiu 42

can

people

JUN
WHITE

THE

8 1964

HOUSE

WASHINGTON

June

Dear

Mr.

1,

1964

Reuther:

The President has asked me to acknowledge your
nice letter of May 28 commending the manner in
which Mr. Charles Ross has discharged his duties
as a Commissioner of the Federal Power Commission.

The President appreciates your interest and you
may be sure that your recommendation that Mr.
Ross continue to serve in this position will be
carefully considered.
Sincerely,

ennet

suel

(Yb

Special Assistant
to the President

Mr.

Walter

United Auto
8000

East

Detroit,

P.

Reuther,

Workers
Jefferson

Michigan

President

|